Given this scenario, the smarter option is to dare to explore noise-free networks where you can connect with your audience with less effort. Channels where, yes, there may be less audience, but also less competition, and therefore your content may have more visibility than Facebook, Twitter or Instagram.
We call them niche social networks because they tend to be less generic networks, both because they are aimed at an audience (gamers, podcasters, designers, reading enthusiasts, etc.) or a very specific activity. Let’s get to know some of them!
Dribbling
If Behance and Pinterest had a child, that would be it. Dribbling, a virtual community for designers where they can advertise their work and be inspired by that of others. In the beginning, it was only accessible by invitation from someone already inside (the old trick), but now you can get inside without any problems. Maybe you’re not a designer who wants to get your work out there, but if you’re a brand that puts a focus on design in everything you do, it can be a different way to win over your audience.
The gamer social network par excellence, because although other types of live content are starting to proliferate (web development, design, podcasts), 90% of the views belong to live video games. In 2019 Twitch has almost caught up the same viewers as the BBC in the UKbut be careful, your community is very critical of brands that don’t fit into your ecosystem.
Caffeine.tv
A cousin of Twitch, its purpose is practically the same: to offer gamers and artists a tool to be able to do collaborative live streams. Other difference with Twitch It is your property, because while the former is currently in the hands of Amazon, Caffeine.tv is 21st Century Fox’s commitment to enter the video game market.
Curious cat
The improved version of ask.fm and above, of Spanish origin! Curious cat has become a very good friend of Twitter, as many of its users use it for their followers to anonymously ask them questions and then share the answers on their timeline.
TikTok
As we have already explained to you what is tik tok, surely you are wondering why we continue to consider it a niche network with how much its popularity is growing. To this day, it’s still a challenge for brands on an organic level and that means those who are overcoming the barrier of having to become more human to be a part of the social network are getting great results with minimal effort. He couldn’t stay out.
Wattpad
In their home they call themselves “The world’s most loved narrative-driven social media platform.” Outside of romanticisms, Wattpad It’s a great opportunity to advertise narrative texts, as its community totals 80 million users, no more, no less. Also, having the collaboration of channels such as Hulu, Syfy or Sony Pictures, there is a possibility that your stories will end up appearing on the big screen.
Steemit
what is Steemit It can be a bit difficult to understand at first, as its main key is the use of cryptocurrencies (called steem). Users can upload and share their content with the entire platform community, which must evaluate whether this content is good or bad. For every upvote, users get stemswith the corresponding economic evaluation on the market.
Next door
Next door It was born so that you can know everything that happens in your neighborhood, both commercially and closely. What do you need a ladder for? Not sure which is the best coffee shop in the area? Did the babysitter let you down at the last minute? On Nextdoor, you can resolve these concerns with the help of your neighbors. With this orientation, it can become particularly useful for SMEs trying to make themselves known in their environment.
One of the newest ones on the list, it’s basically an alternative to YouTube, since uploading and consuming videos is its main purpose. Of course, if you have already produced videos, it might be a good idea to upload them to this platform and test what happens, because as we announced at the beginning, the lack of competition is undoubtedly one of its main advantages right now.
Share slide
Property of Linkedin, Share slide is a social network for sharing knowledge (especially professional) in presentation format. Its most widespread use is secondary, as a platform to upload support materials to presentations that you have been able to make in public so that they are available to all; however, it can also function as a repository for posts in presentation format that are not necessarily shared live. Its social character comes from being able to form discussions and ask questions about content in the message box of each presentation.
Ivoox
A network for both podcast enthusiasts and anyone who dares to produce their own podcasts. In Ivoox You can upload, share, download and comment on all kinds of podcasts for free. Also, like almost all social networks today, the more podcasts you consume on this platform, the more accurate its recommendations will be.
House party
The application emerged as a savior of quarantine during the Covid-10 crisis. Your recipe for success: video calls with the possibility of games. Can an app like Houseparty be a social network? Of course it does, the fact that it’s private doesn’t stop you. Proof of it are some uses such as what Ron Barceló did, using them through his headline influencers.
MyRealFood
the empire of Charles Rios it has no end. After observing the behavior and doubts of her community of real fooders, she created MyRealFoodan application where they could not only find out if a product is real food or not, but also what makes it a social network: share ultra-processed recipes for free.
Only fans
Niche social network that has become popular primarily in response to existing censorship on Instagram. In exchange for a subscription of €10 per month, you will be able to access exclusive content from different users. Organically, this social network has turned to more +18 content. But hey, in any case, it’s not the first time we see how a social network begins to receive a specific use and little by little its use is expanding.
As you may have imagined, these are just a selection of niche social networks where we have found a good opportunity to exploit, but this is a live post, so keep an eye on it. Who knows if the next time you get involved you might find the ideal alternative channel for your brand.
