May is a very important month for the marketing industry as there are many dates and special events that we can use to create advertising campaigns that grab consumers’ attention and make brands more memorable. These are some of the most important among the Mexican audience.
- May 5th, Day of the Battle of Puebla (and the most famous day in the world)
May 5 commemorates the Battle of Puebla, which took place in 1862 when Mexico was in a difficult economic and political situation. The Mexican Army won an overwhelming victory against the French forces, despite being outnumbered.
Currently, May 5 is a day to honor the bravery and determination of the Mexican military. In the United States, the date is known simply as “Cinco de Mayo” and is celebrated with parades, festivals, and Mexican food.
- May 4th, “May the force be with you”
Popularized by the Star Wars saga, this phrase (“May the force be with you”) is in Spanish due to the pun between “Mai the Force” and “May the Fourth” or “4 de mayo”.
- May 10, Mother’s Day
Mother’s Day is a special date celebrating and honoring mothers. It varies from country to country, but in Mexico and other Latin American countries it is celebrated on May 10th. It’s an opportunity to thank them for what they do and to express our love and care for them. It is celebrated with cards, flowers, gifts and family celebrations.
- May 15, Teachers’ Day and Family Day
May 15th celebrates both Teacher’s Day and Family Day, making it an opportunity to honor educators and their important work in educating future generations. On the other hand, Family Day is a date to celebrate and recognize the importance of family unity. In Mexico, it is customary for people to get together to celebrate this date as a family.
- May 17, Internet Day
The impact that the Internet has on our lives is immense, which is why Internet Day has been celebrated every May 17 since 2005 to recognize its importance and to promote its safe and responsible use.
On this day, events and activities are held to educate people about the conscious use of social networks, technologies and digital tools.
During Hot Sale Week, retailers and online stores offer discounts and promotions on a wide range of products, making it a great opportunity for consumers to find deals and save money.
It originated in the United States when workers fought for better working conditions, shorter hours, and better wages. Today, Labor Day is celebrated around the world to reflect on workers’ rights and honor those who work hard to support their homes and communities.
Marketer’s Day is celebrated on May 19th to honor marketers and the important work they do in promoting products and services. Marketing is essential in any company or business to achieve its goals and reach its target audience. On this date, the achievements and contributions of marketers in the industry and their important role in the success of companies are recognized.
The Copa del Rey is an annual football competition in Spain where the top two teams compete for the title. It is an opportunity for football teams to show their skills and passion for the sport, making the finals an exciting event that attracts large numbers of spectators and fans.
- Europa League Final / Champions League Final Stage
The Europa League and the Champions League are two major football competitions in Europe. The Europa League is a football club competition while the Champions League is a more prestigious competition that brings together the best teams in Europe. In both, the strongest teams fight for the title. These exciting events from the world of football attract numerous spectators and fans from all over the world.
- Liguilla Liga MX and NBA Playoffs
The Liguilla Liga MX is a football tournament in Mexico that takes place at the end of each season, while the NBA Playoffs in the United States are a series of basketball competitions that take place at the end of the regular season. Both events allow teams to demonstrate their skills and compete for the title, creating exciting sporting moments and unforgettable moments for the fans.
These appointments evoke emotions and interest in people, so I’m sure you can use some of them to increase visibility and spread among your company’s target audience. Do you already know what to start with?
