Marcus Dantus and his 10 lessons for entrepreneurs


Marcus Dantus is one of Mexico’s best-known businessmen. He is currently CEO of Startup Mexico, a.s OLeading organization in the promotion of innovation and corporate culture.

One of the projects he was recognized for is his participation in the Shark Tank program, where he gave advice and bets on some of the people presenting their projects.

He previously founded and led influential organizations such as Wayra México, Simitel, Mexico.com, Latin American and Peerant.

If you are starting a business or plan to start one, it is worth reading the shark’s tips.

1. In every Mexican lives an entrepreneur: During his TED Talk at the Universidad Panamericana, Marcus shared about his early days as an entrepreneur and how he approached the business ecosystem. In this lecture he talks about the talent in Mexico, the creativity and innovative power that is in every Mexican and not only waiting to be discovered, but also to be put into practice.

2. The courage to think big is ground zero: in his book Think big to make it bigDantus talks about the importance of changing the mentality with which we approach the world so that with a little effort and dedication, any goal can be achieved.

3. Start your passion: During an interview Alejandra Ríos conducted for her YouTube channel, Marcus advised that you have to work on what you’re passionate about and what motivates you. This is the secret to bringing life to a company and generating interest in the project.

4. Make sure what and how your company solves a problem: From the moment you start your business, how a company solves the needs of its users or how it tackles a problem is crucial for Dantus, because it is what sets a company apart and recognizes the value it brings to its customers, becoming a reference in the eyes of others.

5. Learn to choose the best team: Working with entrepreneurs who foster learning, experience and knowledge is essential to the successful completion of any venture.

6. Consider the trends: Understanding trends and how they relate to customer needs is essential to creating successful businesses that differentiate themselves from the competition.

7. The most important thing when starting a business is your attitude: The way in which obstacles are met, problems are solved and a company’s future is projected depends on it.

8. Get advice before applying for an investment: According to Marcus Dantus, those seeking a capital injection should allow for a period of preparation, research and planning so that investors see a structured project with achievable goals and ideal development phases for onboarding business partners and new investors.

9. Generate innovations and differentiate yourself from your competition: For the Mexican Shark, it is important that entrepreneurs bring about change in the creation of entrepreneurial projects and increasingly turn to those that generate knowledge and high added value.

10. Rely on the best tools when doing the following: Dantus advises entrepreneurs to use tools that allow them online presence, brand positioning and digital growth.

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