With its agency OK C’EST COOL, L’Oréal Professionnel launches a new drop ” The odyssey “. Indeed, the latter includes five new looks that free themselves from the constraints of reality. But which also immerse the brand and its community in a new creative universe. This one is inspired by the depths of the seabed!
An odyssey brimming with creativity!
After taking a first step into the metaverse with the creation of five looks for Ready Player Me in November 2022, and making a first collection” gravitas At the beginning of the year, the L’Oréal Professionnel brand continued its exploration of the possibilities offered by the metaverse in terms of hairstyling. And this, creating a new collection of five looks” Odyssey: Creatures from Mer », available on Ready Player Me, Roblox and Zepeto.
This collection was imagined by hair designer Charlie Le Mindu and created by 3D artist Evan Rochette. This time it takes users on an odyssey where every hairstyle is inspired by the ecosystem of the seabed. Five new looks that immerse users in a new imagination and new ways to assert their identity online. And it does so by pushing the boundaries of self-expression and inclusiveness.
Anne Machet, International Brand Manager of L’Oréal Professionnel explains: ” Video games and the web3 offer new opportunities for CGI artists, consumers and hairdressers, but the issue of hair inclusiveness is still a challenge in these virtual worlds. As an incumbent leader, it is our responsibility to offer unlimited hair look opportunities on these platforms. »
Adrien Susini, President and Co-founder of the OK C’EST COOL agency, adds: ” By reaffirming its presence on platforms such as Roblox, with its approximately 67 million daily users, the L’Oréal Professionnel brand is assuming a significant advantage in terms of knowledge of the uses and new territories of expression of Generation Z and Alpha. . »
To find out more about OK C’EST COOL go to the dedicated page!
Agency page OK IT’S COOL
