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Starbucks together with Alsea wants to grow its revenue through its more than 20-year alliance to jointly operate 2,000 stores worldwide by 2025, according to information from both companies.
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Coffee is a strategic crop in Mexico; Its production employs more than 500,000 manufacturers from 15 federal entities, says the Mexican government.
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In Mexico, annual per capita coffee consumption is 1.7 kilograms per person, according to Statista data.
In a movement that blends the essence of entertainment, the influencer Wendy Guevara has taken her famous concept everywhere and currently inside “The House of Famous” the participant is one of the strongest of the Reality show.
Wendy Guevara, try to win the reality show broadcast by Televisa, however, there are other participants who have also generated many trends on social networksas Poncho de Nigris, Sergio Mayer and Nicola could win “La Casa de los Famosos México”.
For its part, the coffee industry in Mexico is an economic and cultural pillar with a significant impact both nationally and internationally. Starbucks, is one of the leading coffee chains that has played an important role in the promotion and marketing of coffee. Mexico, as well as in the generation of employment and in the development of the local supply chain, according to company data.
According to data from the Agri-Food and Fisheries Information Service (SIAP), Mexico is one of the leading coffee producers in the world. In 2021, the country produced about 3.4 million bags of coffee, ranking as the world’s ninth largest producer. Mexican coffee is known for its high quality and variety of flavors, making it a valuable resource for both domestic consumption and export.
In particular Starbucks has played a leading role in promoting Mexican coffee in its global chain of coffee shops.. The company has been a major source of demand for coffee farmers in Mexico.
The social and environmental commitment of Starbucks is also evident in Mexico. Through initiatives such as the “Seeds for Change Fund” and promoting sustainable agricultural practices, the company has contributed to the well-being of coffee farming communities and the preservation of the environment.
On the other hand, through A video has been released on TikTok in which a boy went to check if the rumor that if you vote for Wendy Guevara of “La Casa de los Famosos” was true Starbucks gave you free drinks, but first you had to say you’d already voted for the influencer and then they give you the product.
However, said entry is a Fake News, given that Merca 2.0 contacted the brand by telephone where they assured us that they had never launched this promotiontherefore they invite each of their consumers to check the page in order not to be deceived through social networks.
Other brands that have fallen for fake promotions and collaborations have been Adidas with Barbie sneakers, as the aforementioned advertisement was a lie and was created with Artificial Intelligence.
@pepinovaldivieso Who do you think will win 😱😱 #lacasadelosfamosos #soywendyguevaraoficial #viral #teaminfierno #lcdlfmexico #wendyguevara ♬ La Casa – Kabah
Finally this Friday the candidate who will leave “The House of Famous Mexico” where they ensure that Wendy Guevara will continue in the Reality show for his great fame And influence you have through your social networks.
