Now that nobody’s listening, tell me: Do you like selling?
I bet not.
In fact, I’ll double my stake and risk saying that you identify with any of these phrases:
- “I don’t want to look like a peddler.”
- “I’m a bad salesman.”
- “The hard sell is not for me.”
I am not blaming you. Also, to be fair, I have to be honest: I’m also uncomfortable with the thought of selling it.
Because contrary to what many might think, a good copywriter doesn’t make me an ace at direct and aggressive selling, even if the goal is the same.
The reality is that the focus of both skills is very different. And that’s where I wanted to go:
Because it’s not about forcing the reader to take any action, it’s about motivating them and letting them genuinely discover that you have something they need that can make their life easier.
If you want to know how to do it, read on.
How to write messages for your business that convert and sell
You’ll agree with me that you’re here because you want to write some copy that will catch the attention of your ideal client, but you don’t know where to start.
It’s normal: you need an action plan.
First, take your time and thoroughly define the three pillars of persuasive writing:
- First determine What is your brand personality? If you were human, what would you look like? how would you speak What makes you unique?
- Second: identify Who is this person you need to convince? Your customer is not everyone, but someone very special with specific characteristics and needs.
- Finally discover What do you have in common with your customer? That is, what is the value of the product or service that you are offering and that he needs.
You need to realize that text that sells needs to connect with your potential customers. That’s why it’s so important that you work on your brand personality and understand what your mission, vision, values, etc. are the emotion you want to convey.
When you manage to touch the most intimate fiber of your audience, you can create an emotional connection and only then will you be remembered and loved.
You’ll find that with these clear points, you’ll find it easier to craft messages that capture your audience’s desires and draw them toward you.
The basics of copywriting
Whether you are an entrepreneur, want to become a professional copywriter or have a business on-line or be part of a team marketingyou need Raise your voice and tell the world you exist TRUE?
And the second step, after defining the three pillars mentioned, is to know and distinguish the principles, techniques and formulas of copywriting.
- The principles of persuasion. For example him scarcity principle, This is behind the “last units” warnings, forcing us to move in order not to lose what we love so much. Or the principle of authority The point is to show that you are an expert in your field in order to gain the trust of your audience. I’m sure you know a few professionals and companies that use these types of resources, right? And now you know why they do it.
- read persuasion techniques. For example the guarantee, which gives the customer the necessary impetus to make a purchase decision without having to worry about doing something wrong. Wave social proof, The aim is to exchange the opinions of satisfied customers in order to build trust with readers and encourage them to make purchasing decisions. Do you already have an idea of how many resources you can devote to your content, and are you giving them reasons to buy your offering?
- Copywriting Formulas. For example, the PAS formula, that uncovers the customer’s problem, deals with their situation and ends up serving them the solution they need on a platter.
As you can see, there are structures that give you a certain edge over your customers and allow you to create more attractive content that converts.
Where can you find them? On the same channel you can see all my articles where I explain step by step how to apply the most effective copying techniques and formulas to your content.
Take it for granted:
The reason you’re not getting results: lack of practice
Can you imagine preparing a plate of food without knowing how to cook and without having the ingredients at hand?
It is clear that it would be very difficult, if not impossible.
And the same thing happens when writing: Mastering a skill takes practice.
Because writing is not only reserved for those who have the gift of writing, nor is it reserved for creative geniuses. In fact, I don’t consider myself to belong to either group.
Which is it?
Here I share the three most important ones:
- Pry, examine and ask questions that will enable you to penetrate and understand your client’s mind.
- have empathy Because you can only offer a product or service if you put yourself in the shoes of the person who needs it.
- Stay up to date marketing Digitalthat is, to know the news on social networks, applications or email marketing to adapt your texts to these techniques or tools.
Once you start putting these skills into practice, you’ll find that little by little you’ll find your writing style and get more and more people to listen to you.
Now you know that if you want to get attention with your promotional messages and increase your customer base, even if you don’t like selling, you should:
- Before you sit down to write, get the key aspects of your brand clear.
- Apply copywriting techniques and formulas to your content.
- Most importantly, keep practicing until you get the results you want.
Do you have doubts? Leave them in the comments, I’ll be happy to help.
