How to promote a YouTube video in 2023

saber Promote videos on YouTube effective is important to stand out from the competition. But many people don’t pay much attention to the promotion of their videos, they think that a good video is enough to go viral. And it’s not like that.

So I am leaving here the best strategies and ideas about it How to promote a YouTube video for free in 2023.

How to promote a YouTube video for free

There are many ways to promote your videos. Here I show you the effective strategies I like the most for promoting YouTube videos that you might not be using.

1. Use SEO to increase the visibility of your videos

SEO is an essential part of any YouTube video advertising strategy. Here are some tips on how to apply SEO to your videos:

· Search the YouTube search engine for relevant keywords associated with your video

Use the YouTube search engine to find video title keywords and other keywords to include in the description and tags.

Keywords help your video appear in search results when users search for related topics.

· Use tools like SEMrush or Google Keyword Planner

You can also use tools like SEMrush or Google Keyword Planner to find keywords for your videos.

· Optimize video titles and descriptions

Use relevant keywords that clearly describe the content of your video. An attractive and descriptive title makes people more likely to click on your video.

· Use attractive and personalized thumbnails

Thumbnails are the first visual impression viewers get of your video. That’s why you need to create attractive, custom thumbnails that are relevant to your video content.

Use eye-catching text and visuals to grab viewers’ attention and increase your video’s click-through rate.

2. Create quality, relevant content

Content quality is critical to retaining viewers and attracting new ones. That’s why it’s important to create interesting, entertaining and valuable videos for your target audience.

My recommendation is this Research current trends and the most popular videos on YouTube on your topic to discover relevant content ideas for your audience.

This increases the chances that your videos will be shared by your community and will give you more visibility on YouTube.

3. Promote your videos on social networks

As we all know, social media is a very powerful channel to promote our YouTube videos.

Therefore you must yes or yes, Share your videos on platforms like Facebook, Twitter, Instagram, LinkedIn or TikTok to reach a wider audience. Of course, analyze which social networks your target audience is on and Customize your content for maximum impact on these platforms.

If you share your content on the networks, this must be the case Attractive publications that arouse curiosity and arouse interest of people who click on your links to YouTube.

It is also important Use relevant hashtags to increase visibility and achieve Your posts on social media.

4. Collaborate with other content creators

Collaborating with other content creators on YouTube can be an effective strategy for promoting your videos.

Can Search for content creators in your industry or niche and suggest collaborations in which they can appear in your videos and vice versa.

For example, you can suggest: Collaborations in the form of joint videos, mentions or cross-promotion.

This strategy allows you to reach new audiences and leverage the existing following of other creators to get your videos known.

In addition, followers like this type of collaboration because you give your videos a new, fresh and attractive touch that makes them more interesting for users.

5. Use advertising on YouTube

Paid advertising on YouTube is a very interesting way to promote your videos and increase their reach and visibility.

You can do that, for example Create video ads with Google Ads and target them to your target audience.

For your ads to be effective, you need to target them properly to reach the right people and optimize your ad budget.

TOP: Come on Pre-Roll Ads (Advertisement that plays before the main video) and the show ads on YouTube can be particularly effective in increasing the visibility of your videos. You can start trying some of them.

6. Get involved in communities and forums related to your niche

Exploring communities, networking groups and online forums related to our sector or video topic is very useful Promote video on YouTube. Because if you actively participate in these communities (answering questions and providing members with value), you can later share your videos and get people interested in them.

Later, when you already have some visibility in the communities and whenever appropriate, Share your YouTube videos as useful resources for those looking for relevant information.

With this strategy, you can increase your authority in your industry and attract quality traffic to your videos.

7. Leave relevant comments on other YouTubers’ videos

A rarely used strategy when promoting our YouTube channel is to leave valuable comments (NO SPAM) on popular videos in your industry.

Take for example the comment this user left on one of my YouTube videos. They use the video to get involved and also gain some visibility with a good comment.

This strategy will gain authority, generate engagement, and possibly draw the attention of this community’s followers to your own channel to watch your videos.

8. Share the video on relevant websites and blogs

Not only can you promote your video on YouTube, but you can also share it on relevant websites and blogs in your niche.

Seek Explore opportunities to collaborate with popular sites and offer an exchange to get your video featured in one of their articlesand you will do the same with one of her videos on your blog.

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It’s not easy, but if you prepare the proposal well and show the other professional that it is a win-win strategyyou can increase your video’s visibility and drive qualified traffic to your YouTube channel.

9. Add credits and maps to your videos

Cards and credits are powerful tools you can use to promote other of your videos and related content within your own video.

I recommend adding no more than two elements so as not to overload the last part of the video.

You can do that, for example promote a video (your best video, the most recent or the best option for the user) or a playlistas well as, Add a button to subscribe to your channel.

Use these features to encourage user engagement and direct them to other relevant videos on your channel.

10. Use the most popular contest video tags

To end this post with tips on how to promote a YouTube video for free, I leave you with a little more advanced trick that can be very useful for you.

Learn what tags your competitors are using for their most popular videos and add them to your tags to maximize the reach of those videos.

For this:

1. Jump into a competitor’s video on YouTube
2. Right-click and then See source code of the page
3. Then press the key on the keyboard Press Ctrl+F simultaneously
4. A window will open and there you write the word “keywords”
5. And you see the labels your competition used in this video

Handy summary of how to promote videos on YouTube

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Diploma

As you can see, promoting a YouTube video in 2023 requires effective strategies and an action plan. It’s not difficult, but often we forget to promote videos strategically and that’s why the results aren’t what we want.

I always say, Having good content is just as important as knowing how to promote it.

If you follow the steps in this article, there’s a good chance your videos will get more views and visits.

If you liked the content, you can share it on your social networks so that other people will find it useful.