Are you looking for a fun and effective idea to engage your audience and gain visibility? Contests are powerful levers in achieving your marketing goals and drawing of lots it is certainly one of the most powerful of them.
No matter which channel you choose to raffle on, this format will allow you to expand your audience data collection (signup form) and promote your brand.
But what are the rules to follow to organize a fun drawing? And what tools do you turn to to set up your contest in the simplest way possible?
We answer all your questions in this article! You will find out too original lottery ideas to inspire you.
What is a lottery and why organize one?
The draw consists of designate the winner of a random contest. To win a prize, the participant can try their luck after successfully completing a marketing game, taking a quiz or filling out a form. However, the person who wins the final prize will not be the one who has accumulated the most points, but simply the one who has had the most luck.
It is therefore the simplicity of the mechanism which largely explains the popularity of quiz with consumer draw. To try your luck, all you have to do is fill out a form or like a post on social networks. A few days later, the brand organizing the draw announces the winner.
For brands that want animate your community and gain visibility, the draw is therefore certainly the simplest marketing game to set up. Above all, it is a powerful lever since it allows you to:
- Gain visibility with an easy-to-set-up and opt-out tool.
- Organically grow your brand community.
- Engage your audience existing giving them the opportunity to win prizes.
- Collect qualified data about its customers and learn more about who they are and their consumption habits.
The steps to follow to create your campaign
You wonder how to make a draw? Organizing this type of competition is very simple and accessible to all brands. However, it’s important to follow a few guidelines to ensure your campaign runs as well as possible.
Here are ours Tips for organizing a lottery:
1. Choose the ideal theme
The first step in organizing a lottery is Choose your theme wisely. You are not the only brand to bet on this marketing lever and it is therefore important to think carefully about the identity and particularities of your competition so that it stands out and entices your audience to participate.
Your draw can of course be linked to a commercial chestnut (Easter, Christmas, Valentine’s Day or even Black Friday). But you can too celebrate an event specific to your brand such as the anniversary of its creation, the launch of a new collection, etc.
2. Create an accessible sweepstakes with simple, clear instructions
The key to running a sweepstakes is to do it give clear instructions to its participants. If you share your marketing game on social networks, your publication must therefore contain terms of participation. The simpler they are, the more you maximize the number of participants and their engagement.
Go straight to point e define the conditions of participation depending on the goals you set for yourself. For example :
- To gain visibility and expand your community : Ask attendees to comment on your post
- To animate your audience : Participants will have to post a photo around your brand universe and tag you/use a hashtag specifically created for the contest.
- To increase traffic to your site and increase your sales: participants will be redirected to your site where they will have to fill out a form that will allow you to collect the relevant data.
3. Draw the winner fairly
The extraction of the winner(s) is the last phase of your marketing operation. To comply with the Terms of Use and ensure the fairness of your contest, this process must be fair and equitable. You can draw the winner manually, but you can also do this go through a specialized lottery site.
On Socialshaker, for example, you can easily create your own lottery and randomly select your winners!
8 ideas for marketing contests with a draw
Now that you know how to organize a fun lottery, here you go some original ideas for the competition you can take inspiration from:
- The challenge : your brand can organize a creative challenge (like the Photo Challenge, ideal for generating UGC) and draw the winner.
- Timeline contest on Facebook : give gifts to your subscribers on social networks. All you need to do is run a contest right on your page’s wall. From a simple publication, you give Internet users the opportunity to interact with it.
- A Father’s Day draw: Give a great prize to people who fill out your form.
- An in-store raffle: Engage your brick-and-mortar customers by allowing them to enter a contest via a QR code.
- An advent calendar : get your community involved this holiday season with your very own Advent Calendar.
- A contest for Valentine’s Day : encourage your subscribers to share their most beautiful declaration of love and draw the winner to win a romantic gift.
- Choose your new brand ambassador : organizing a photo contest with draw can also be an opportunity for your customers to become the new face of your brand.
- The winning ticket : Offer all customers of your brand to win an exceptional gift simply by making a purchase on your site or in-store.
Hosting a fun raffle is one of the easiest ways to get your name out there and get your community involved. Depending on your goals, you can adapt the theme of your contest and its conditions of participation. To make a fair draw easier, all you have to do isuse Socialshaker !
