The importance of social media is increasing significantly. Brand storytelling is evolving, influencers are on the rise, and social media campaigns are becoming the main source of traffic for many businesses.
In this article, we’re going to talk about a very specific platform, namely TikTok, and go through the different ways you can use it to drive traffic. Let us begin.
Increase organic traffic
Image source: https://www.marketingcharts.com/digital/social-media-108342
Organic traffic is the best and free way to increase TikTok traffic. Haf (50%) of users are under 34 years old. Also interesting is that around 50% of users are in the household income range of over $75,000.
Complete your bio
On TikTok, clicks can only come from the links shared in your bio. That means you can’t put links in the description of the video and direct people to your site from a specific video on your profile. Most of the time, what you’ll see is a link to another channel or that you can learn more by clicking the link in the bio.
It’s important to stay consistent and live up to the visitor’s expectations. If there is no way to align your TikTok profile and page to reflect similar content, you should use a landing page builder and create a subpage that will ensure you don’t lose the traffic you get from TikTok.
Increase engagement: videos and audio
TikTok promotes videos with higher engagement. Views, shares, comments, likes – all interactions that count towards this score.
TikTok is full of YouTubers. Some have great abilities, some look great, and some are just plain interesting. Take Bella Poarch, for example, who shot a mesmerizing, head-shaking video that drew over half a billion viewers.
The point is, all you have to do is consider your audience/client’s avatar, adjust your account strategy accordingly, and start creating content.
You can outsource content creation to sites like Fiverr and Upwork. You can get everything you need from these two sites, even the complete TikTok videos.
To continue with Bella Poarch’s video, you can also create sounds to increase your visibility on TikTok.
Videos that use music (and that’s all) have a link in the description of the song and the author of the music. You can create your music trends and use them to your advantage to grow your audience.
Choose good posting times
Post when your audience is not only awake but actually active on TikTok.
Image source: https://influencermarketinghub.com/best-times-to-post-on-tiktok/
If you post and your audience reacts immediately (post in good times), your engagement rate will be higher and spread faster on the TikTok platform than if you post in bad times and your content promotion only gets reactions a few hours later.
Organize contests and giveaways
One strategy that is becoming mainstream because it fits well within the social media marketing context is influencer giveaways. Why? They have good viral potential and are not intrusive.
For example, you announce a price, a product, a trial, a free consultation, a free lesson on online course platforms, a t-shirt, free use of your product or service for a limited time, whatever seems appropriate for your audience, and in order to compete for the prize, the audience must take an action – like following you or sharing the video.
Getting Paid Traffic: TikTok Ads
We mainly discussed organic options, now let’s talk about paid options. The benefits are obvious – you get instant traffic without having to build a follower base or worry about the content.
The main benefit of paid ads is that you get instant results. You can also specify your target audience and the expected end result. What is your goal? We understand that it’s not just about getting a visitor to your site and then seeing them leave. You want a conversion, or at least a lead, if you already have your email marketing services set up.
Setting up a tracking pixel and spending some of your budget to test what works will ultimately yield more results than just burning your money and hoping something sticks.
callout
Of course, you can go to the ads manager and buy your ads there — or you can go straight to any TikTok influencer account and ask for shoutout prices. Why?
Because you can address your target group even better and achieve a lower cost-per-conversion than on the advertising platform. It’s no wonder that many affiliate websites, online stores, and drop shippers do just that.
This is Addison Rae promoting the American Eagle account with a shoutout. Your content is more aimed at a younger, mostly female audience – trendy clothes, accessories and similar topics are therefore well suited.
Compared to Instagram, collaborating with TikTok influencers can be a bit tricky as both accounts have to follow each other to send DMs.
This is usually resolved via email in their bio or a link to their insta or youtube profile. Gather the contacts and reach out to them (to keep everything under control you’d probably need to use an outreach automation service or check out how to bulk email in Gmail – depending on the number of recipients, of course).
In the top examples, we’ve featured some of the biggest accounts on TikTok. The price for a shoutout is very individual there, but you can count on at least five-digit amounts. It would not be wise to spend such a large budget in untested territory. So you should look out for micro-influencers and small topic accounts where you can get shoutouts for $25-$100.
Of course, the common denominator and key takeaway for anything digital marketing remains audit and consistency. We hope this guide and the tips within will help you find the strategy that works for your account and help you grow with TikTok!
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