Outreach to bloggers can be an effective way to increase brand recognition and boost SEO, but it can take a lot of time and energy.
An important key to reaching successful bloggers is understanding their mindset and what motivates them. A tool like Ahrefs or Google Analytics is useful for doing this blog traffic analysis.
1. Create a list of relevant blogs.
Outreach from bloggers can be an effective way to expand brand visibility and drive traffic to your website. The key is to find relevant bloggers and create an engaging presentation that encourages them to share your content.
Use tools like Google, Ahrefs and Content Explorer to quickly locate relevant blogs. Searching for keywords directly in the blog search bars will reveal which ones are getting the most traffic. Once you have your list of potential bloggers in hand, take some time to familiarize yourself with their content and style before selecting the most promising.
Try to identify any similarities you share with the blogger, such as mutual connections, shared stories or interests with each other, which will help build rapport and increase the chances that they will respond to your email.
2. Create a custom presentation.
Outreach to bloggers is one of the key components of any link building campaign, but it can also be a time-consuming and labor-intensive process.
To maximize efficiency during this process, setting specific goals should be your top priority. Using the SMART goal-setting approach will allow you to set measurable and achievable goals that will act as a guide for your campaign.
Once your goals are clear, the next step should be creating a custom presentation. Find out what types of content the blogger prefers to post and whether or not they accept guest posts and other types of submissions.
Consider using an email search tool to streamline the process and boost your results. Some tools let you filter by niche, SEO metrics (for example, domain rating or Ahrefs score), or traffic, making it easier to target relevant bloggers. Additionally, these tools track your outreach emails and analyze the data, which enables you to make better decisions and optimize performance. Inkybee offers all these features and more!
3. Send a targeted email.
Blogger outreach can be an extremely effective method of increasing organic website traffic, but it can be time consuming and difficult to conduct successfully. To maximize the effectiveness of this campaign and maximize results, it is essential to put in place a plan in advance that allows you to set goals and measure their success.
Start by compiling a list of bloggers to contact using tools like Haro or BuzzSumo, then use Author Finder to quickly find their email addresses, saving you time and effort!
Next, send personalized emails to each blogger on your list. Bloggers tend to be busy people; generic emails won’t capture their attention as effectively. To increase your chances of getting responses from bloggers, provide compelling stories showing how your product or service could benefit them, and mention any existing relationships you have with them; this will foster trust and credibility in them.
4. Make a follow-up call.
When your initial email to a blogger yields no results, be sure to follow up. Don’t send them the same offer as before; rather, offer something new that might pique their interest, like sending them a link to an article about your company or something similar.
Another effective way to show a blogger you care is to offer to assist them with any special needs they have. For example, if they need assistance updating an asset on their site, offer to do so, as this can stimulate a blogger’s response and ultimately create a mutually beneficial relationship between two parties.
Set goals when starting an awareness campaign. This will allow you to evaluate its success and decide whether to continue, for example by looking at how many people you have contacted or the conversion rates of the emails you send. Tools like Ahrefs or Hunter Campaigns can help set and track these goals effectively.
5. Follow social media.
Blogger outreach can be an extremely effective means of boosting your online marketing efforts, but it is vital that it is implemented successfully in order for it to drive more traffic, links, sales and SEO in Glasgow for your business. A well-planned blogger outreach strategy could lead to more website visits, linkbacks, and sales conversions, ultimately increasing both traffic, links, and conversion rates.
One of the biggest mistakes people make when contacting bloggers is offering money in exchange for guest posts or social shares; this sends warning signals that appear as spam and dishonest.
Send something of value that will appeal to them, like offering them a sample of your product for free or agreeing to review their blog or website.
Before sending any emails, take the time to get to know each blogger on your list and build their profile, including demographics, psychographics, and connection details. Use this data to create proposals that could get responses. Creating focused presentations also gives you the opportunity to set SMART (specific, measurable, achievable, realistic, and timely) goals that will help you determine which bloggers to prioritize in your campaign.
