How much does an influencer earn on the main social networks?

Audience volume, account profile, type of social network, type of partnership, country, niche or sector of influence, and specific context all affect how much an influencer earns. Although there is a lot of data on this, we offer an estimate of the monetary resources that a creator can receive for his actions on social networks.

As you reach a level of macro and mega influencer, the ranges are wider; For example, a macro influencer could make anywhere from $1,000 to $10,000 per post. In the case of a mega-influencer, the amounts are really significant, depending on their reputation, trajectory and the moment they are experiencing in their evolution as an influencer, and range from $30,000 to $50,000.

Let’s review the categories or types of influencers by number of followers:

• Nano-influencers: between 1000 and 10,000 followers.
• Micro-influencers: Up to 100,000 followers.
• Macro influencer: between 100,000 and 1,000,000 followers.
• Mega-influencers: more than 1,000,000 followers.

As you can see, there’s a lot of profit margin, and if you break down by country, the variation is even greater. For example, in Mexico an influencer with up to 5,000 followers charges between USD 100 and USD 250; 5,000 to 15,000 followers between 250 and 500 USD; 50,000 to 100,000 followers up to $1,000 and someone over 100,000 up to $2,000.

There are records where an influencer like Luisito Comunica, with an Instagram profile of over 32 million followers, earned more than $700,000 a month. Youtuber Ami Rodríguez earns USD 240,000 a month thanks to his more than 13 million subscribers on his YouTube channel.

While the Spanish Georgina Rodríguez, with an Instagram profile of over 38 million followers, can earn around $8,700 per post. Colombian influencer Mario Ruiz, with over 6.4 million Instagram followers, makes between $80,000 and $120,000 a year.

Meanwhile, Brazilian Whindersson Nunes is the top-earning influencer in his country, generating $62,400 a month. And when you look at the big numbers, you’ll be able to gauge how much a recognized mega-influencer with a big global impact earns. For example, soccer player Cristiano Ronaldo, with over 475 million followers, may charge USD 1,604,000 for a post; Dwayne “The Rock” Johnson, $1,523,000 per post and Selena Gomez, an average of $1,468,000 per post.

How much does an influencer earn on Facebook?

Facebook and Instagram are the social networks that have hosted a good group of influencers. According to Hotmart, influencers can charge between $250 and $25,000. A nano-influencer earns between 25 and 250 USD per post; a micro-influencer between $250 and $1250 and a macro-influencer between $12,500 and $25,000

How much does an influencer earn on Instagram?

Instagram is one of the platforms with the largest number of influencers. The format and dynamics of this platform have lent themselves to various content creators to position themselves and monetize their efforts.

For example, in Mexico a figure known as Danna Paola can charge up to $154,000 per publication. Meanwhile, Colombian Luisa Fernanda W earns up to $8,000 for a permanent position.

On Instagram, a person with more than 1 million followers can earn between $100,000 and $250,000 per year, averaging about $10,000 per post. However, there is a market for everyone, as a nano-influencer might make an average of about $1,420 a month and a micro-influencer about $2,061 a month.

It should be noted that on Instagram there are profits of between 100 and 10,000 dollars per publication, but looking at macro and mega influencers one can find cases, such as Beyoncé, who can charge up to a million dollars for a photo on Instagram.

How Much Does a YouTube Influencer Make?

YouTube monetizes accounts that have many followers and views on their videos; For example, for every 1,000 visits, a YouTuber earns around 3 or 4 USD. On average, depending on the type of influencer you are or the number of followers you have, a person could earn between 200 and 20,000 USD.

For example, Colombian Luisa María, with over 12.1 million subscribers on her channel, monetizes $8,500 a month for her videos. Venezuelan KeiferMC has more than 4.7 million subscribers and earns $209,900 a month. The DocTops channel makes $307,000 a month. While “Hello, I’m German” earns $208,429 per month.

Attorney Erika Kullberg announced that a 12-minute video on YouTube had more than 2.3 million views, for which the platform paid her $35,000.

How Much Does a Twitter Influencer Earn?

Twitter has lost its impact for influencers, but there are still several accounts that leverage their followers to monetize. Sponsored Tweets can generate influencer income between $20 and $2,000 per post. For example, Mexican influencer Yuya makes between $29,000 and $49,000 per post.

How much does an influencer earn on TikTok?

To monetize on this platform, the user must be at least 18 years old, have 10,000 followers or 100,000 video views, as well as have at least 3 publications in the last 30 days.

The popularity of TikTok is growing and so is the opportunity for influencers. So more and more influencers are emerging on this social network, where one could earn between 100 and 750 dollars depending on the number of reproductions; it is estimated that it would be around 100 USD for every 10,000 followers.

For example, Mexican influencer Kimberly Loaiza earns an average of $10,500 per post. Mexican tiktoker Domelipa makes an average of $15,000 to $25,000 per video. Colombian Carlos Feria has 43.8 million followers and earns about $4,955 per post.

But as usually happens on these platforms, there are no limits to what a person can earn, as the most famous ones on TikTok fetch exorbitant amounts. For example, Charli D’Amelio makes about $17.5 million a year for content creation and collaborations with various brands; Addison Rae, with 86 million followers, earns $8.5 million annually and Avani Gregg, with over 39 million followers, earns $4.7 million annually.

Influencers are an essential part of promoting brands on social networks. That’s why companies are willing to invest in these accounts that will impact thousands of people. In fact, it is estimated that the return on investment is 11 times higher than that of other types of campaigns.

As you can see, the rise of social media influencers will not stop and will continue to transform the digital marketing industry. With ever-growing audiences, these content creators have become key players for brands looking to connect with their audiences authentically and effectively.