After several months of competition, Havas Media France has been awarded the consultancy and management of media buying for KFC (Yum! Brands Group), a brand specializing in chicken with 350 restaurants nationwide.
As part of KFC’s media strategy at the service of the brand and performance, Havas Media France is therefore responsible for acting on the following levers: TV, OOH, Press, Radio, Cinema, Social Media, VOL, Display, Programmatic, SEA, Brand content, OPS, Event, Influence and sponsorship.
Until now and since 2016, KFC has cooperated with Carat (Dentsu).
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“Strengthen the emergence of our brand”
KFC specifically intends to expand its share of voice among a target audience aged between 15 and 24.
“By choosing Havas Media, we aim to strengthen the emergence of our brand, digitize our sales and put data at the heart of our strategy,” adds Pierre Cailleau, Chief Marketing Officer KFC France.
