BRANDIIING is THE podcast by JUPDLC and Letsignit that immerses you in the world of brands. But not just any! Those that are ubiquitous in our daily lives, the most iconic and innovative, like Intel. To learn more about her, we met Cécile Bascary, her Marketing Director.
BRANDING #54: INTEL
For more than 50 years, the American multinational Intel Corporation has been at the forefront of the development of new technologies, new products and new solutions, especially based on semiconductors. Over the years, this giant of the digital world continues to innovate and adapt its offer to the 5G network, the cloud, as well as new areas such as autonomous vehicles, artificial intelligence or even quantum computing. And with responsibility at the same time, as the technology shows Wrong catcher This makes it possible to determine the video type “deepfake” For example.
In addition to innovation, Intel is driven by two other values: people and trust! The brand enables the French – the general public, students, professionals, creatives and gamers – to continue to be entertained, create and work on a daily basis. In addition, she is committed to education with her program skills for innovation. The aim is to promote innovative learning experiences that actively involve students in different settings: naturally in school, but also virtually or mixed. In short, Intel is rethinking the role of technology in education! As for the concept of trust, this is evident, for example, in the introduction in 2020 of the Evo certification for laptops. This is a guarantee of performance, responsiveness, fluidity and autonomy.
Did you know that the first microprocessor in history (Intel 4004) was released in November 1971? That the USB port is an Intel initiated technology? That the brand came up with the idea of ​​putting Wi-Fi technology at the heart of the computer to stop using a cable? Or that Intel is committed to achieving net-zero greenhouse gas emissions in all of its global operations (known as Scope 1 and 2) by 2040?
To learn more, listen to episode BRANDIIING #54 – INTEL with Cécile Bascary (42 mins)
