Using these AI-generated summaries, marketers can see which competitors are performing well over a given period of time and identify what contributed to their success.
Additionally, Iris summaries are packed with valuable insights that can be explored and acted upon by many different teams across the organization:
For marketers and social media managers, AI summaries can serve as inspiration for their future campaigns and content. For product teams, Iris makes it much easier to discover competitors’ product and strategy activities, especially in terms of the latest product news, developments, partnerships, events, etc. Finally, the AI summaries are easy to read and can be copied and put into an internal or external customer presentation can be inserted. What issues and issues have contributed to the success of your competitors?
In the content analytics dashboard, social media marketers can search for different keywords to see if their competitors are posting about them.
For example, we looked at three sporting goods brands and searched for “workout” in the dashboard’s search bar. In the given time period, two of the three brands published training articles, with Nike dominating conversations on Instagram.
