Over 50% of B2B marketers report larger budgets
53% of B2B marketing managers said their organization’s marketing budget was larger in 2023 than 2022, with the most frequent budget increases involving AI technologies, while social media marketing was seen as the most popular digital marketing strategy, according to new study. -survey data published. MarTech
What keeps CMOs up at night? [Study]
As for the top concerns marketing managers face, marketing return on investment (ROI), recession fears and growing pressure to increase profits were the top challenges, according to recently released survey data of interest to B2B marketing professionals. ANA
How marketers use generative AI [Infographic]
80% of marketers said they use AI tools, with the top categories of content generated using AI being email texts and social media messages, while 64% of businesses said they expect that AI increases organizational productivity: three of them numerous statistics of interest to digital marketers contained in the newly released survey data. Social media today
Martech stacks and staff are stabilizing, thanks to both better integration and budget pressure
42% of marketers said they are switching marketing technology programs to use new features not available in existing apps, with 25 switching apps to achieve smoother integration into their organizational processes, while approximately 22% noted the shift to cost savings, according to recently released survey results. Head of MarTech
Twitter Analytics The latest victim of Musk’s Paywall?
X, the rebranded social media platform formerly called Twitter, has removed some of the most relevant analytics data related to the performance of content on the platform, while noting that an updated version was in the works with an as-yet-unspecified rollout date, X recently announced. Forbes
AI Server Market to Reach $150 Billion by 2027 – Foxconn
For AI and the servers used to power much of the technology, the market is expected to expand from $30 billion in 2023 to $150 billion by 2027, potentially placing AI servers close to market value of traditional servers, according to the new study. Published forecast data of interest to B2B marketers. AnandTech
Instagram is internally testing the ability to create reels up to 10 minutes long
Meta’s Instagram social media platform has tested increasing the maximum length of its Reels video content from three minutes to 10, a move that would give influencers and creators new opportunities on the platform as it continues efforts to compete with specialty video in short format TikTok platform. TechCrunch
New research shows that social media data is the driving force behind business intelligence in most organizations
93% of business leaders said that social media data and the information it provides will be a major source of business intelligence in the future, while 86% noted that social data has already contributed to their company’s overall business strategy organization: two of several findings of interest to B2B marketers contained in the newly released social media report data. Forbes
86% of business leaders say social media influences their overall business strategies.” — Jamie Gilpin @jamiewo of @SproutSocial Click to tweet
Digital CPMs plummet, rebound expected in second half of year
According to a recently released study, the cost of digital advertising measured by cost per thousand impressions decreased 49% from 2022 to 2023 compared to the previous year among North American online businesses, while the number of website traffic has increased by 8% during the same period. digital advertising report data. MediaPost
Universal Analytics continues to process data two months after “sunset”
Search giant Google has faced ongoing challenges as businesses have been slow to adopt its new data analytics platform Google Analytics 4 and the company has increasingly urged users to switch from its long-standing Universal Analytics system and soon to be retired, Google recently announced. MarTech
ON THE LIGHTER SIDE:
A carefree look “Evaluation fatigue” by Marketoonist Tom Fishburne — Marketoonist
High-speed AI drone beats world champion pilots for the first time: Ars Technica
TOPRANK MARKETING AND CUSTOMERS IN THE NEWS:
FIVE FIVE B2B MARKETING FAVORITES TO FOLLOW:
The young VandeZande @jennvzande
Chloe Thompson @ChloeIQ
Sharon Lichten-Stenger @SharonStenger4
Tom Rowe @thefrontrowe
Goalkeeper Bean @bean_miller
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About the author
Lane R. Ellis has over 39 years of experience working and writing on the Internet. She writes and manages all posts on the award-winning B2B marketing blog TopRank. Before joining the team here as Social Media and Content Marketing Manager, Lane spent more than a decade as a managing editor for the prestigious conference company Pubcon. When she’s not writing about B2B marketing trends, Lane enjoys long-distance running (she has completed 11 marathons, including two ultra-marathons so far), genealogy research, cross-country skiing, vegetarian cooking, and spending time with her wonderful wife Julie Ahasay and their family. cats Kukla, Twister and Arlo in beautiful Duluth, Minnesota.
