7 organic marketing strategies to scale faster in 2023

Want to grow your business faster?… without paying insane amounts in paid advertising?

Organic marketing is the answer. (Read on for my secrets).

My name is Connor Gillivan. I have been an entrepreneur for over 12 years, scaling multiple businesses into 6, 7 and 8 figures with a 2019 release. Today, I manage marketing for my portfolio of 4 businesses.

Most of my success in business has been through organic marketing.

In this article, I will share my top 7 organic marketing strategies.

SEO
Partnerships
podcast interviews
Social media
Content marketing
cro
Email marketing

In the end, you’ll have tons of ideas to implement to grow your business.

Let’s dive in!

Table of Contents

My 7 Organic Marketing Strategies

In this section, I’ll define the 7 organic marketing strategies I mentioned and provide examples of each so you can fully understand how they can help you grow your business.

1. SEO

SEO is the act of creating content on your website (blog pages and articles) that ranks for specific keywords that your ideal customer is searching for on Google and other search engines.

For example, let’s say you run an e-commerce business that sells baby clothes. Your baby clothes are organic, custom made, USA sourced, and trendy.

With SEO, you would want to rank for keywords like:

“Organic clothing for children”
“Baby clothes made in the USA”
“Children’s Fashion Wear”

By investing in SEO, you can optimize your website, pages and content with the aim of positioning yourself on the first page of search results.

This will drive traffic to your website where you can convert users into email subscribers and customers.

2. Partnerships

Partnerships are a marketing strategy where you collaborate with other companies in your industry where you are not competing with each other, but targeting the same Ideal Customer Profile (ICP).

For example, one of my companies is AccountsBalance, a monthly accounting service for agencies, service providers, and SAAS companies.

We have a Partner Program where we partner with hundreds of other digital service providers, software, tools and influencers.

To get started, we add each other to our partner pages (exchanging backlinks), introduce each other in our newsletters (brand awareness and lead generation), then find other ways to send leads both ways on quarterly basis.

Relationship building turns into brand awareness, your website visitors, referrals, leads, and customers.

3. Podcast interviews

Most people know podcasts by listening to them, but there is another hugely beneficial aspect to organic marketing.

When I say “podcast interviews,” I’m referring to the marketing practice of being interviewed on podcasts within your industry where you can share your expertise, establish yourself as a thought leader, and attract new customers to your business.

For example, my business partner, Nathan Hirsch, has been interviewed on over 500 podcasts over the past 5 years. We have a system where we research the best podcasts in our niches that our ideal customers are reading, then reach out to them and pitch them to interview Nathan. He goes on the podcast and drives leads to our businesses.

When you do this consistently for months, you create a lot of “buzz” around you and your business.

That “buzz” turns into new website traffic, leads, and customers.

4. Social media

Yes, we all know what social media is, but there is a specific way to do it for organic marketing that can bring a lot of interested customers to your business.

I encourage you to look at social media as a platform where you can establish yourself as a subject matter expert (SME), build a following, and turn followers into paying customers.

Here’s an example. I own and manage marketing for 4 companies and use LinkedIn as a social media channel to establish myself as an expert SEO and entrepreneur, driving clients to our companies.

My ideal client spends time on LinkedIn. I build trust with them through my daily posts and by teaching them the SEO and marketing methods that work best for me.

It takes time, consistency, good process, and dedication, but social media is a fantastic place to reach your ideal customer.

5. Content Marketing

Content marketing is the organic marketing practice of creating high-value content that speaks directly to your ideal customer and getting them on your mailing list so you can continue to “talk” to them.

Here are some examples of content marketing:

Infographic
Ebooks
Checklists
White papers
Webinars
Free training courses

Content marketing helps “lure” your ideal customer into your business so they know you are an option as they try to solve the different problems they have.

6.CRO

CRO stands for Conversion Rate Optimization.

CRO is the act of optimizing your website and all of its pages to convert as many website visitors as possible into email subscribers or paying customers.

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Let’s look at an example. Understand the top 5 organic marketing channels and start driving 1,000 visitors to your website every month. Kudos for that first of all! But does it really matter if none of these people turn into email subscribers or customers?

This is where CRO comes into play. You dive into the design, content and performance of every page of your website to see how you can convert more visitors into subscribers and customers.

7. Email marketing

Last, but certainly not least, is email marketing. Email marketing is building an email list owned by people who are interested in your business, you and the products/services you offer. Then communicate with those people regularly through a newsletter and automated email campaigns to convert them into paying customers.

It’s great to get people to subscribe to your mailing list or newsletter, but if you don’t communicate with them, it’s useless. You need an email marketing strategy where you communicate with them, get to know them better, answer their questions, and build trust with them.

For example, one of my companies, Outsource School, focuses on teaching entrepreneurs how to hire and grow their business with virtual assistants and freelancers from the Philippines. We run a weekly newsletter that provides free outsourcing advice and strategies to over 5,000 potential clients. We build more trust with them every week and over time many of them become members.

How to get started (with each)

Now that you know the 7 organic marketing strategies you can use to grow your business faster, let’s talk about some simple and actionable steps you can take to jumpstart them.