Whether in virtual reality, in the context of training or for everyone in between, the escape game has made a name for itself in recent years.
Brands are obviously part of it, and I invite you to discover 4 recent uses.
I) Google and We Are Social
The former is obviously my favorite since it was produced by my previous agency and I was able to try it out.
Ephemeral (2 weeks), its aim was to introduce the various Google services through a rather impressive staging that mixes technology and the usual logic of escape games. Mainly designed in a PR logic, it welcomed in particular the YouTubers who exploded the record and whose adventures you can find by clicking here.
2) FDJs and BETCs
Produced by the BETC Agency, the idea of ​​the campaign was the pre-registration via a chatbot, allowing participants to participate in an Escape Game with the final gain of the equivalent of 6 months’ rent.
III) Old El Paso, Rosbeef! and it is said, it is written
To celebrate the arrival of the Old El Paso Mini Panadillas in stores, Rosbeef! and “It’s said, it’s written” proposed Old El Paso’s first escape game called MALEDICTION to General Mills.
I haven’t tested it but how can you doubt a brand that uses Danny Trejo as its muse?
https://www.youtube.com/watch?v=s6Fxo-vw1vM
IV) L’Or Espresso, Event International and SWIMMINGPOÃœLP
Installed for 3 days in an ephemeral place rue de Turenne in the Marais, this escape game has been entirely scripted, with decorations and a plot imagined by a team of screenwriters and game designers.
If you know others, see you in the comments. Also note that the Team-Break company regularly organizes Escape Games for brands, judging by the received press releases.
