facebook never dies
Despite repeated scandals and numerous predictions announcing its imminent death, Facebook, which celebrated his twentieth birthday this Sunday, February 4, 2024, continues to attract billions of users every month. At least this is the observation made by Meta in its fourth quarter activity report, revealed at the beginning of the month.
According to the parent company of the social network founded by Mark Zuckerberg, Facebook already has 3.07 billion active users each month, which represents an increase of more than 3% of its audience in the space of a year. Last July Meta already announced that Facebook had surpassed the milestone of 3 billion usersa historical record for a social platform. Statesman SelonTo date, Facebook has never recorded a loss of users from one year to the next.
Daily activity on the rise on Facebook
According to Metadata, activity is also increasing on the platform. 2.1 billion people connect every day, including 914 million users in the Asia-Pacific region, despite the social network’s notable absence in China. It is also in this region of the planet where Facebook is gradually gaining ground: between 2021 and 2023, 108 million users have registered on the platform. In Europe, Facebook registered 308 million active users every day in the fourth half of the year, a figure that has remained stable for several years, as the graph on the cover illustrates.
Meta can also expect an increase in time spent on the platform. During a speech to shareholders, Mark Zuckerberg indicated that this increase was of the order of 7% in 2023, which marks a break with the downward trend observed for several years. Always selon statesmanA user spent, on average, 33 minutes a day on Facebook in 2022, reflecting a 20% drop compared to 2017.
All the lights seem green for Meta, which has also announced growth in its user base on Threads. your microblogging network introduced in July in the United States and in December in Europe, which now has 130 million active users each month. In 2023, the group reached 135 billion in turnover and 39 billion in net profit.
