#100 – Nutripure's acquisition strategy (Facebook, Google Ads, Influence, etc.) will double every year with Florent Carrio, co-founder @Nutripure (2/2)

I invite digital marketers, entrepreneurs or CMOs to decipher with them the digital marketing strategies that they have used for their business and that have worked well, be it Facebook ads, content creation, SEO, video and many other things

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Today I am very happy to have you back for the second part of my podcast episode with Florent Carrio, the co-founder of Nutripure, a nutritional supplement brand that stands for quality.

That is to say supplements without GMOs, without harmful additives, gluten-free and based only on ingredients of natural plant origin, all manufactured in France.

In the first part of this episode, you discovered the story of Nutripure, a brand founded by 2 brothers: a five-time karate world champion (Christophe Carrio) and an experienced engineer (Florent Carrio).

In 5 years, they have made Nutripure a reference brand in France in the very competitive food supplements market with already more than 100,000 loyal customers.

How did they do it?

First, they were helped by Christophe’s strong and engaged community. We talked about this in the first part of the episode.

So, they relied from the beginning on a multi-leveraged acquisition strategy, a strategy that mixes paid acquisition channels (Facebook and Google ads), influence and organic (SEO)

This is what Florent explained to me:

• Their debut on Facebook ads as an acquisition channel
  • Budget investment
  • Strategy implemented
• Their debut on Google Ads as an acquisition channel
• The Nutripure blog which was a key element in their initial development.
• Influence: over the years they have acquired an important asset for a brand > a network of influencer-ambassadors (amateur sportsmen, high-level athletes, etc.). Florent explained to me how they managed to build such a network in such a short time!
• How Nutripure slowly but surely broke away from the personal branding of Christophe, who for a long time was the standard bearer of the brand

We then talked about loyalty because Nutripure still has 100,000 loyal customers. Florent had some secrets to share with me about this:

• Their sponsorship system
• Their rewards system (loyalty points)
• Their email marketing strategy: what email marketing flows do you recommend to optimize retention? How many newsletters should you send per week?

Here is the program for this second part of the episode with Florent which I will let you listen to now.

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